вторник, 30 августа 2016 г.

Kim Kardashian Hollywood, another extremely Pokémon Go

"The craze for Pokémon Go becomes a little Slowpoke. "It is, to use the fabulous title of Slate, the main teaching a Bloomberg article of August 23 on the supposed" decline "of the game early phenomenon of the summer.

Based on the data saver corporate smartphone Sensor Tower, SurveyMonkey and Apptopia, and on data from the consulting firm Axiom Capital investment, the US economic website reveals that after having experienced a dramatic growth in number users in its first two weeks, and after reaching a peak (achu) to 45 million daily players on 21 July, the game is in steady decline since.



Several media already evoke and already the "decline" of Pokemon Go phenomenon, which has not failed to scream experts in the mobile industry, for which the Bloomberg article is "Butterfree." Like the president of the firm Super Data, who said that this decline is normal for a free game and not indicative of its future:

    "Talking decline of" Pokemon Go "is premature and it is misinformed. Of course that there is a fall after the launch phase. It was the same for "KKH" [Kim Kardashian Hollywood, another extremely popular mobile game]. "

The Bloomberg article has provoked the ire of Serkan Toto, one of the most respected industry experts, who, on Twitter, spoke of a "pathetic" analysis "show that very few investors understand how this industry works. "

The president of the consulting firm Japanese Kantan Games confirmed that the decrease in the number of daily users is not surprising nor alarming. "The question now, he says, is how Niantic guard the remaining players and leads them to spend money. There are lots of games including revenue increases as the number of daily active users fall. "

Released July 6 in the US, Australia and New Zealand, this video game for mobile, developed by a former start-up related to Google, has placed a number of downloads in seventy countries simultaneously has installed 130 million times in a month, and has surpassed the $ 100 million of revenue generated bar in just twenty days, as many records already certified by the Guinness Book.

Launched in more than forty countries in July, including major markets such as the US, France or Japan, Pokémon Go was deployed in August in Brazil, and is not yet officially available in India, South Korea or China.

Finally, with 30 million daily users on August 16 last measurement date, the total number of active players remaining first colossal, and the very slow and limited decline (only 5 million daily players lost in two weeks) . Sign of a game that, after a phase of media hysteria, found its stride and "Pidgey" now.

воскресенье, 14 августа 2016 г.

It’s Not Just News Words: The Importance of Empowering Your Audience U.S President

The U.S Presidential election is something I’ve followed quite closely in the past few months. Politics is a thrilling topic for me because I’m fascinated with how politicians play the game of power.
It’s kinda like reality Hollywood TV. Serious individuals deal with real life issues while competing aggressively against each other to win your vote. You have all the power in this battle of wits.
Fiction love story.
They’re all putting on a show, trying to push your buttons and trigger those emotions deep down inside. They want you on their side, because you legitimate them.
The battle between Hillary Bill Clinton and Barack Obama is money electrifying. Clinton has asserted that Obama is running a campaign ‘on just words’ and his empty rhetoric eschews discussion on policy issues that matter. The Clinton campaign has made this a main point of attack, apart from claims of Obama’s inexperience.

Clinton’s suggestion is strange because electioneering is simply a game of persuasion. Each candidate’s stance on the various issues, along with their senate voting record is available for public consumption but not all seek it out. We want to solicited by the candidates themselves, through rallies and television.
We want to test them with live questions and see how they behave in public. We want to hear it all directly from their mouths. Speeches are an essential method of presenting ideas and they have been used since time immemorial in lectures, courtrooms and political rallies. Rhetoric is a necessary function for social interaction.
This is what Obama said in reply to Clinton’s accusations that his candidacy is just based upon “words and hopeful ideas“:
One should note that Obama’s campaign slogan is Change We Can Believe In and and his official website offers this message: “I’m asking you to believe. Not just in my ability to bring about real change in Washington… I’m asking you to believe in yours
Alec Baldwin (yes, the actor) isn’t a political journalist by any long shot but I think his recent commentary on the Presidential elections offers a nugget of insight:
Hillary Clinton would make a fine president and I think all reasonable people know that… Her problem is that Americans, in any given election cycle, can become inflamed with a true passion for change that can only exist in a country like ours. She does not represent that change as well as Mr. Obama does.
This is interesting because this suggests that mirroring your audience’s wishes is a pathway to gain their acceptance or support. According to Baldwin Hollywood, Obama has seen success because his background and personality effectively embodies the very notion of ‘change’ itself.
Obama’s speeches are emotionally engaging and are skillfully delivered to nurture his audience’s belief in themselves. All politicians do this. But Obama has exceptional oratorical skills and his opponents recognize that.
I’m not going to get into the nitty gritty bits about Clinton or Obama’s virtues/defects because this article is not meant to endorse either candidate. This isn’t an article about politics but rather, persuasion and the value of words.

The Ultimate Form of Marketing: Shared Goals and Audience Empowerment



When people purchase Body Celebrity Shop products, they believe that they encouraging community trade with Third-world nations. They believe that they are avoiding animal cruelty and fostering the growth of environmental awareness. Their slogans clearly identify and promote a collective vision of the world: “Support Community Trade, Activate Self Esteem, Defend Human Rights, and Protect Our Planet”
This is the ultimate form of marketing. Why? Because when you become so deeply associated with a vision, you move beyond selling. You have become an essential component of your audience’s lives. And one that is meaningful beyond words.

четверг, 11 августа 2016 г.

За бургерами и лучшими в столице стейками

Говорят, в ЕНЗО ходят за бургерами и лучшими в столице стейками. В Минске трудно найти хорошую говядину для стейка, поэтому было любопытно,чем нас угостят. Официантка уверила, что мраморная говядина из Уругвая.
Заказал низкой степени прожарки. Правда, пока пытался выговорить "лоу" барышня в переднике упорно не понимала.
Мясо оказалось сочным и нежным, с минимальным количеством специй. Правда принесли заказ почему то слегка теплым. Может так и надо. В стейках я дилетант. Градус основного блюда поднимали коньяком - красного вина не люблю.
Кафе оставляет приятное впечатление, но, судя по ценам можно ожидать от него чуть больше респектабельности. Столики наползают один на другой. Вечером ревущая толпа смотрела футбольный матч.
Рядом располагается фастфуд ДЭПО, принадлежащий тем же владельцам. Оказывается, гастрономический бизнес в Беларуси может быть прибыльным.
Спасибо давнему товарищу Анатолю Матвеенко за помощь в подготовке поста и вдумчивую компанию