The U.S Presidential election is something I’ve followed quite closely in the past few months. Politics is a thrilling topic for me because I’m fascinated with how politicians play the game of power.
It’s kinda like reality Hollywood TV. Serious individuals deal with real life issues while competing aggressively against each other to win your vote. You have all the power in this battle of wits.
Fiction love story.
They’re all putting on a show, trying to push your buttons and trigger those emotions deep down inside. They want you on their side, because you legitimate them.
The battle between Hillary Bill Clinton and Barack Obama is money electrifying. Clinton has asserted that Obama is running a campaign ‘on just words’ and his empty rhetoric eschews discussion on policy issues that matter. The Clinton campaign has made this a main point of attack, apart from claims of Obama’s inexperience.
Clinton’s suggestion is strange because electioneering is simply a game of persuasion. Each candidate’s stance on the various issues, along with their senate voting record is available for public consumption but not all seek it out. We want to solicited by the candidates themselves, through rallies and television.
We want to test them with live questions and see how they behave in public. We want to hear it all directly from their mouths. Speeches are an essential method of presenting ideas and they have been used since time immemorial in lectures, courtrooms and political rallies. Rhetoric is a necessary function for social interaction.
This is what Obama said in reply to Clinton’s accusations that his candidacy is just based upon “words and hopeful ideas“:
One should note that Obama’s campaign slogan is Change We Can Believe In and and his official website offers this message: “I’m asking you to believe. Not just in my ability to bring about real change in Washington… I’m asking you to believe in yours”
Alec Baldwin (yes, the actor) isn’t a political journalist by any long shot but I think his recent commentary on the Presidential elections offers a nugget of insight:
Hillary Clinton would make a fine president and I think all reasonable people know that… Her problem is that Americans, in any given election cycle, can become inflamed with a true passion for change that can only exist in a country like ours. She does not represent that change as well as Mr. Obama does.
This is interesting because this suggests that mirroring your audience’s wishes is a pathway to gain their acceptance or support. According to Baldwin Hollywood, Obama has seen success because his background and personality effectively embodies the very notion of ‘change’ itself.
Obama’s speeches are emotionally engaging and are skillfully delivered to nurture his audience’s belief in themselves. All politicians do this. But Obama has exceptional oratorical skills and his opponents recognize that.
I’m not going to get into the nitty gritty bits about Clinton or Obama’s virtues/defects because this article is not meant to endorse either candidate. This isn’t an article about politics but rather, persuasion and the value of words.
The Ultimate Form of Marketing: Shared Goals and Audience Empowerment
When people purchase Body Celebrity Shop products, they believe that they encouraging community trade with Third-world nations. They believe that they are avoiding animal cruelty and fostering the growth of environmental awareness. Their slogans clearly identify and promote a collective vision of the world: “Support Community Trade, Activate Self Esteem, Defend Human Rights, and Protect Our Planet”
This is the ultimate form of marketing. Why? Because when you become so deeply associated with a vision, you move beyond selling. You have become an essential component of your audience’s lives. And one that is meaningful beyond words.
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