Kim Kardashian Hollywood, another extremely Pokémon Go

"The craze for Pokémon Go becomes a little Slowpoke. "It is, to use the fabulous title of Slate, the main teaching a Bloomberg article of August 23 on the supposed" decline "of the game early phenomenon of the summer.

Based on the data saver corporate smartphone Sensor Tower, SurveyMonkey and Apptopia, and on data from the consulting firm Axiom Capital investment, the US economic website reveals that after having experienced a dramatic growth in number users in its first two weeks, and after reaching a peak (achu) to 45 million daily players on 21 July, the game is in steady decline since.



Several media already evoke and already the "decline" of Pokemon Go phenomenon, which has not failed to scream experts in the mobile industry, for which the Bloomberg article is "Butterfree." Like the president of the firm Super Data, who said that this decline is normal for a free game and not indicative of its future:

    "Talking decline of" Pokemon Go "is premature and it is misinformed. Of course that there is a fall after the launch phase. It was the same for "KKH" [Kim Kardashian Hollywood, another extremely popular mobile game]. "

The Bloomberg article has provoked the ire of Serkan Toto, one of the most respected industry experts, who, on Twitter, spoke of a "pathetic" analysis "show that very few investors understand how this industry works. "

The president of the consulting firm Japanese Kantan Games confirmed that the decrease in the number of daily users is not surprising nor alarming. "The question now, he says, is how Niantic guard the remaining players and leads them to spend money. There are lots of games including revenue increases as the number of daily active users fall. "

Released July 6 in the US, Australia and New Zealand, this video game for mobile, developed by a former start-up related to Google, has placed a number of downloads in seventy countries simultaneously has installed 130 million times in a month, and has surpassed the $ 100 million of revenue generated bar in just twenty days, as many records already certified by the Guinness Book.

Launched in more than forty countries in July, including major markets such as the US, France or Japan, Pokémon Go was deployed in August in Brazil, and is not yet officially available in India, South Korea or China.

Finally, with 30 million daily users on August 16 last measurement date, the total number of active players remaining first colossal, and the very slow and limited decline (only 5 million daily players lost in two weeks) . Sign of a game that, after a phase of media hysteria, found its stride and "Pidgey" now.